The Elementary Structure of Fandom : Cinema and Fan Culture in the Digital Age

This book postulates a sociological definition of ‘Fan’ and ‘Fandom’, something lacking in existing literature to date. It also foregrounds a new theory and definition of ‘Persona’, in addition to substantiating fresh concepts like ‘Access Taboo’, ‘Neutral Reciprocity’, ‘Diglossic Fan Sociality’, ‘Numerocracy’ and ‘Post-Banks’.

This book offers the first comprehensive sociological analysis of a Pan-Indian Fandom with a transnational footprint. It postulates a sociological definition of ‘Fan’ and ‘Fandom’, something lacking in existing literature to date. It also foregrounds a new theory and definition of ‘Persona’, in addition to substantiating fresh concepts like ‘Access Taboo’, ‘Neutral Reciprocity’, ‘Diglossic Fan Sociality’, ‘Numerocracy’, and ‘Post-Banks’. These concepts and definitions serve to anchor and rejuvenate the Sociology of Fan Cultures, a nascent yet timely field of enquiry. The book revitalises the Structuralist Tradition in Indian Sociology while also illuminating Fandom through a wealth of new perspectives derived from German Idealism, Symbolic Interactionism, Anthropology of Art and Film Semiotics. This book is an invaluable resource for students and scholars in Sociology, Social and Cultural Anthropology, Political Science, Indology, Media Studies, Digital Humanities, Communication Studies, Culture Studies, Film Studies, Performance Studies, Gender Studies, Arts and Aesthetics, and South Asian Studies, giving fresh insights into the evolving dynamics of Fan Cultures in the Digital Age.