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The Elusive Fan: Reinventing Sports in a Crowded Marketplace

By: Irving Rein (Author) , Philip Kotler (Author) , Ben Ryan Shields (Author)

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Ksh 7,850.00

Format: Hardback or Cased Book

ISBN-13: 9780071454094

Publisher: McGraw-Hill Education - Europe

Publication Date: Jul 16th, 2006

Weight: 644 grams

Dimension: 23.50 x 15.80 x 3.10 cms

Category: SPORTS & OUTDOOR RECREATION

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A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.

Get The Elusive Fan: Reinventing Sports in a Crowded Marketplace by Irving Rein at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by McGraw-Hill Education - Europe and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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