The Emerald Handbook of Multi-Stakeholder Communication : Emerging Issues for Corporate Identity, Branding and Reputation
Book Details
Format
Hardback or Cased Book
ISBN-10
1800718985
ISBN-13
9781800718982
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 21st, 2022
Print length
684 Pages
Weight
1,000 grams
Dimensions
16.10 x 23.80 x 4.00 cms
Product Classification:
Economics, finance, business & managementBusiness & managementBusiness strategy
Ksh 26,450.00
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The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.
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