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The Employer Brand

By: Helen Rosethorn (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780566088995

Publisher: Taylor & Francis Ltd

Publication Date: Jul 2nd, 2009

Weight: 684 grams

Dimension: 25.10 x 18.10 x 2.10 cms

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The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. This book explores some of the shortcomings of employer branding initiatives. It offers different techniques that organisations need to embrace in order to make the most of their employer brand.

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