The Employer Brand – Bringing the Best of Brand Management to People at Work : Bringing the Best of Brand Management to People at Work
Book Details
Format
Hardback or Cased Book
ISBN-10
0470012730
ISBN-13
9780470012734
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 23rd, 2005
Print length
240 Pages
Weight
458 grams
Dimensions
23.60 x 16.10 x 2.20 cms
Product Classification:
Personnel & human resources managementPersonnel and human resources management
Ksh 7,000.00
Werezi Extended Catalogue
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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
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