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THE Enduring Strategic Brand
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THE Enduring Strategic Brand : How Brand-Led Organisations Over-Perform Sustainably

Book Details

Format Hardback or Cased Book
ISBN-10 1911583492
ISBN-13 9781911583493
Publisher Urbane Publications
Imprint Urbane Publications
Country of Manufacture GB
Country of Publication GB
Publication Date May 18th, 2017
Print length 512 Pages
Weight 994 grams
Dimensions 16.50 x 24.10 x 3.50 cms
Product Classification: Business strategy
Ksh 3,950.00
Publisher Out of Stock 0 in stock

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Author Luc Bardin investigates precisely what it takes to build and grow a Strategic Brand - and provides an effective system of 13 vital Brand imperatives that empower the enterprise to outperform competitors and sustainably deliver the best shareholder returns.

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