THE Enduring Strategic Brand : How Brand-Led Organisations Over-Perform Sustainably
by
Luc Bardin
Book Details
Format
Hardback or Cased Book
ISBN-10
1911583492
ISBN-13
9781911583493
Publisher
Urbane Publications
Imprint
Urbane Publications
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 18th, 2017
Print length
512 Pages
Weight
994 grams
Dimensions
16.50 x 24.10 x 3.50 cms
Product Classification:
Business strategy
Ksh 3,950.00
Publisher Out of Stock
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Author Luc Bardin investigates precisely what it takes to build and grow a Strategic Brand - and provides an effective system of 13 vital Brand imperatives that empower the enterprise to outperform competitors and sustainably deliver the best shareholder returns.
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