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The Essential Advantage

By: Paul Leinwand (Author) , Cesare R. Mainardi (Author)

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Ksh 5,250.00

Format: Hardback or Cased Book

ISBN-13: 9781422136515

Publisher: Harvard Business Review Press

Publication Date: Dec 9th, 2010

Weight: 466 grams

Dimension: 24.20 x 16.80 x 1.90 cms

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Helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the 'right to win' in its chosen markets. This title also helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes.

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