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The Essentials of Marketing Research

By: USA) Silver OK Durant Lawrence (Southeastern Oklahoma State Univ (Author) , USA) Stevens Robert E. (Southeastern Oklahoma State University (Author) , Bruce Wrenn (Author)

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Ksh 18,700.00

Format: Paperback or Softback

ISBN-13: 9780415899284

Publisher: Taylor & Francis Ltd

Publication Date: Oct 18th, 2012

Weight: 666 grams

Dimension: 25.20 x 18.00 x 1.90 cms

Category: Market research

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.

Get The Essentials of Marketing Research by Lawrence (Southeastern Oklahoma State Univ, Durant, OK, USA) Silver at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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