The Evolution and Social Impact of Video Game Economics
Book Details
Format
Paperback / Softback
Book Series
Studies in New Media
ISBN-10
149854343X
ISBN-13
9781498543439
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 7th, 2020
Print length
180 Pages
Weight
276 grams
Dimensions
8.40 x 22.90 x 1.50 cms
Product Classification:
Communication studies
Ksh 7,100.00
Manufactured on Demand
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Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order to facilitate continuous financial transactions. Contributors look from the advent of microtransactions and downloadable content (DLCs) to the impact of planned obsolescence, impulse buying, and emotional control. This collection takes a broad view of the game dynamics and market forces that drive the video game industry, and features international contributors from Asia, Europe, and Australia.
Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order to facilitate continuous financial transactions. Contributors look from the advent of microtransactions and downloadable content (DLCs) to the impact of planned obsolescence, impulse buying, and emotional control. This collection takes a broad view of the game dynamics and market forces that drive the video game industry, and features international contributors from Asia, Europe, and Australia.
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