The Evolution of Made in Italy : Case studies on the Italian Food and Beverage Industry
1st ed. 2023
Book Details
Format
Hardback or Cased Book
ISBN-10
3031156668
ISBN-13
9783031156663
Edition
1st ed. 2023
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 2nd, 2023
Print length
137 Pages
Weight
326 grams
Dimensions
15.30 x 21.70 x 1.50 cms
Product Classification:
International businessSales & marketingIndustry & industrial studies
Ksh 8,100.00
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This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context.
This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context.
Through a series of case studies, the authors explore the food and beverage industry''s defining characteristics and how each particular sector has become so important to the Italian economy. Drawing on cases that feature small, medium and large enterprises, the authors reveal how firms have adapted their business strategies to meet new customer demands and market trends, highlighting the winning characteristics of the ever-evolving ''Made in Italy'' brand, concluding with a recommended strategy of best practices for future implementation.
Providing examples that can be studied, applied and analyzed by researchers, students, and practitioners, this unique book offers a detailed understanding of the different innovations and adaptations that companies in the food and beverage sector have put in place in response to ever evolving markets and trends, and how innovation becomes the key to success.
Get The Evolution of Made in Italy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
