The Evolution of Yield Management in the Airline Industry : Origins to the Last Frontier
2021 ed.
by
Ben Vinod
Book Details
Format
Hardback or Cased Book
Book Series
Management for Professionals
ISBN-10
3030704238
ISBN-13
9783030704230
Edition
2021 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 29th, 2021
Print length
397 Pages
Weight
796 grams
Dimensions
16.30 x 24.20 x 3.20 cms
Ksh 18,000.00
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This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view of revenue management.
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