The Evolutionary Bases of Consumption
by
Gad Saad
Book Details
Format
Paperback / Softback
Book Series
Marketing and Consumer Psychology Series
ISBN-10
080585150X
ISBN-13
9780805851502
Publisher
Taylor & Francis Inc
Imprint
Psychology Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 23rd, 2007
Print length
360 Pages
Weight
518 grams
Dimensions
22.80 x 14.70 x 1.90 cms
Product Classification:
ConsumerismConsumerismSocial, group or collective psychology
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The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a cap
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a cap
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