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The Executive MBA for Engineers and Scientists
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The Executive MBA for Engineers and Scientists

Book Details

Format Hardback or Cased Book
ISBN-10 1439800995
ISBN-13 9781439800997
Publisher Taylor & Francis Inc
Imprint CRC Press Inc
Country of Manufacture US
Country of Publication GB
Publication Date Dec 1st, 2009
Print length 288 Pages
Weight 536 grams
Dimensions 23.50 x 16.20 x 1.90 cms
Ksh 37,800.00
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Explores the use and abuse of the web, examining practices such as too frequent notices or pop-up ads that can turn off potential customers. This book also addresses other changes and trends such as the impact of companies purchased by investment firms, the real costs of outsourcing, and the state of customer service.

All too often, a simple lack of understanding of fundamental business concepts is enough to prevent capable scientists and engineers from receiving otherwise deserved promotions. These days, technical merit and hard work alone no longer guarantee upward mobility. For scientists and engineers with aspirations of moving up the corporate ladder a keen grasp of business basics is a must.

Presenting concepts in a manner that is easily accessible, The Executive MBA for Engineers and Scientists covers the business principles and applications that today’s technical managers need to know. The book touches upon all the essentials, including marketing, sales, finance, manufacturing, and accounting. It details technical considerations including quality control, technical services, and R & D and highlights how to effectively integrate business concepts with technical considerations. Examples based on the author’s experience working in the pharmaceutical industry and with the Food and Drug Administration illustrate how similar situations can occur in other industries and explain how to solve the problems using the same techniques.

This easy-reading reference not only facilitates the understanding required of today’s technical professional but also provides a time-saving reference for business men and women on the move upward in sales, marketing, and manufacturing who need to expand their knowledge of technical functions. From break-even analysis to technical quality control, this practical guide arms you with the business savvy required to walk into your next meeting with confidence and walk out with an increased sense of accomplishment.


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