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The Exercise of Soft Power - U.S. Self-Imaging in International Broadcasting to Iran

By: Yasmin Djabarian (Author)

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Format: Hardback or Cased Book

ISBN-13: 9783631771983

Publisher: Peter Lang AG

Publication Date: Mar 13th, 2019

Dimension: 21.00 x 14.80 x 43.10 cms

Category: TV & society

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This study analyzes the U.S. self-image in programs of the official U.S. broadcasting service to Iran. It illustrates the development of VOA Persian and its conflict-prone organizational setup. An inductive programming analysis reveals a twofold image cultivation strategy that targets Iranian perceptions of the U.S. government and American society.

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