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The Experience Economy, Updated Edition

By: B. Joseph Pine II (Author) , James H. Gilmore (Author)

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Ksh 4,600.00

Format: Paperback or Softback

ISBN-13: 9781422161975

Publisher: Harvard Business Review Press

Publication Date: Jun 1st, 2011

Weight: 400 grams

Dimension: 20.90 x 13.70 x 2.80 cms

Category: Production & quality control management

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Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.

Get The Experience Economy, Updated Edition by B. Joseph Pine II at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Harvard Business Review Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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