The Fashion Entrepreneur : A Definitive Guide to Building Your Brand
Book Details
Format
Hardback or Cased Book
ISBN-10
1529428661
ISBN-13
9781529428667
Publisher
Quercus Publishing
Imprint
Laurence King Publishing
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Sep 12th, 2024
Print length
192 Pages
Weight
576 grams
Dimensions
21.60 x 17.60 x 1.80 cms
Product Classification:
Fashion & textiles: designSmall businesses & self-employedAdvice on careers & achieving success
Ksh 5,400.00
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A five-part guide to operating a successful fashion business covering everything tomorrow's fashion leaders need to know about managing, funding, marketing, branding and selling.
This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.
Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.
Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.
Get The Fashion Entrepreneur by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Quercus Publishing and it has pages.
