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The Fashion Handbook
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The Fashion Handbook

Book Details

Format Paperback / Softback
Book Series Media Practice
ISBN-10 0415255805
ISBN-13 9780415255806
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date May 4th, 2006
Print length 244 Pages
Weight 368 grams
Dimensions 23.30 x 15.60 x 1.50 cms
Ksh 8,300.00
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This indispensable guide to the fashion industry, has case studies, interviews and profiles, chapters by leading experts on specialist topics and offers expert advice on careers in fashion retailing with a unique overview of the fashion industry.

The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training.

Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines.

The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling.

The Fashion Handbook includes:

  • a unique and wide overview of the fashion industry
  • chapters on specialist topics
  • contributions from recognised experts in both academia and the fashion industry
  • expert advice on careers in fashion retailing.

A must for all students of the fashion world.


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