The Fast Track : Inside the Surging Business of Women's Sports
by
Jane McManus
Book Details
Format
Hardback or Cased Book
ISBN-10
1439925089
ISBN-13
9781439925089
Publisher
Temple University Press,U.S.
Imprint
Temple University Press,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 21st, 2025
Print length
200 Pages
Weight
454 grams
Dimensions
16.00 x 23.90 x 2.40 cms
Product Classification:
Media studiesGender studies: womenSociology: sport & leisureBusiness & management
Ksh 4,400.00
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0 in stock
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Quality
Fast
Forthcoming Spring 2025
No one cares about womens sports is a familiar refrain from vocal skeptics, but as The Fact Track shows, a series of watershed moments reflect the increasing popularity of and support for womens sports from both investors and fans.
Veteran sports journalist and academic Jane McManus examines both this upward trend and the forces that have held womens sports back since the early 1970s when Title IX became law (and Billie Jean King soundly defeated Bobby Riggs). As the fervor for Caitlin Clark during the 2024 NCAA Womens Basketball championship illustrates, there is big money to be made from broadcasting, merchandising, and investing in womens sports.
The Fast Track chronicles how pioneering sponsorships, broadcast opportunities, and surges in ratings contradict the myths about disinterest. Interviews counter the resistance toward womens leagues, reveal how women are covered in the media, and consider the possibilities for further investment. McManus also addresses racial inclusivity, transgender athletes, womens health issues, and equal pay.
An essential road map to capitalize on untapped potential, The Fast Track provides a snapshot of where womens sports as an industry and investment stand at this moment in time.
Veteran sports journalist and academic Jane McManus examines both this upward trend and the forces that have held womens sports back since the early 1970s when Title IX became law (and Billie Jean King soundly defeated Bobby Riggs). As the fervor for Caitlin Clark during the 2024 NCAA Womens Basketball championship illustrates, there is big money to be made from broadcasting, merchandising, and investing in womens sports.
The Fast Track chronicles how pioneering sponsorships, broadcast opportunities, and surges in ratings contradict the myths about disinterest. Interviews counter the resistance toward womens leagues, reveal how women are covered in the media, and consider the possibilities for further investment. McManus also addresses racial inclusivity, transgender athletes, womens health issues, and equal pay.
An essential road map to capitalize on untapped potential, The Fast Track provides a snapshot of where womens sports as an industry and investment stand at this moment in time.
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