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The Filter Bubble
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The Filter Bubble : What The Internet Is Hiding From You

Book Details

Format Paperback / Softback
ISBN-10 0241954525
ISBN-13 9780241954522
Publisher Penguin Books Ltd
Imprint Penguin Books Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 1st, 2012
Print length 304 Pages
Weight 224 grams
Dimensions 19.30 x 12.80 x 1.90 cms
Ksh 2,150.00
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Imagine a world where all the news you see is defined by your salary and who your friends are. Imagine a world where you can't have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see. This book reveals how this hidden web is starting to control our lives - and shows what we can do about it.

Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can''t have secrets.

Welcome to 2011.

Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.

The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.


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