The Fluid Consumer : Next Generation Growth and Branding in the Digital Age
by
Teo Correia
Book Details
Format
Hardback or Cased Book
ISBN-10
0749478373
ISBN-13
9780749478377
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 3rd, 2016
Print length
200 Pages
Weight
410 grams
Dimensions
21.50 x 15.50 x 1.50 cms
Product Classification:
ConsumerismSales & marketing managementSales & marketingRetail sector
Ksh 5,600.00
Publisher Out of Stock
0 in stock
Delivery Location
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Secure
Quality
Fast
Examine the profound shifts in digital for the consumer and retail industry, and retain a competitive advantage by adopting disruptive ways of customer engagement.
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