The Formation of Campaign Agendas : A Comparative Analysis of Party and Media Roles in Recent American and British Elections
Book Details
Format
Paperback / Softback
Book Series
Routledge Communication Series
ISBN-10
0415515556
ISBN-13
9780415515559
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 9th, 2011
Print length
216 Pages
Weight
400 grams
Product Classification:
HumanitiesMedia studies
Ksh 9,200.00
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This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.
This unusual volume seeks to accomplish three related goals:
* to assess the extent and limits of media power in election campaigns
* to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation
* to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas
In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.
* to assess the extent and limits of media power in election campaigns
* to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation
* to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas
In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.
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