The Four Pillars of Politics : Why Some Candidates Don't Win and Others Can't Lead
Book Details
Format
Paperback / Softback
Book Series
Lexington Studies in Political Communication
ISBN-10
1498507247
ISBN-13
9781498507240
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 27th, 2017
Print length
124 Pages
Weight
196 grams
Dimensions
22.80 x 15.20 x 0.90 cms
Product Classification:
Communication studiesMedia studiesPolitical structure & processes
Ksh 8,100.00
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James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.
The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book—fear, national narcissism, consumerism, and religion—serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.
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