The Functional Foods Revolution : Healthy People, Healthy Profits
Book Details
Format
Paperback / Softback
ISBN-10
1853836877
ISBN-13
9781853836879
Publisher
Taylor & Francis Ltd
Imprint
Earthscan Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2001
Print length
336 Pages
Weight
450 grams
Dimensions
21.60 x 13.80 x 2.60 cms
Product Classification:
Human geography
Ksh 6,650.00
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Foods that promote human health - "functional foods" or nutraceuticals - have caught the imagination of the global food industry. Distinguishing hype from real hope, the authors of this study explain the dilemmas and contradictions the industry faces.
Foods that promote human health - ''functional foods'' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.
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