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The Fundamentals of Business-to-Business Sales & Marketing
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The Fundamentals of Business-to-Business Sales & Marketing

Book Details

Format Hardback or Cased Book
ISBN-10 0071408797
ISBN-13 9780071408790
Publisher McGraw-Hill Education - Europe
Imprint McGraw-Hill Professional
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 16th, 2003
Print length 208 Pages
Weight 532 grams
Dimensions 23.30 x 16.30 x 1.90 cms
Product Classification: Business strategySales & marketing
Ksh 7,000.00
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Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table.

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