The Fundamentals of Business-to-Business Sales & Marketing
by
John Coe
Book Details
Format
Hardback or Cased Book
ISBN-10
0071408797
ISBN-13
9780071408790
Publisher
McGraw-Hill Education - Europe
Imprint
McGraw-Hill Professional
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 16th, 2003
Print length
208 Pages
Weight
532 grams
Dimensions
23.30 x 16.30 x 1.90 cms
Product Classification:
Business strategySales & marketing
Ksh 7,000.00
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Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table.
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