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The Fundamentals of Digital Fashion Marketing
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The Fundamentals of Digital Fashion Marketing

by Clare Harris

Book Details

Format Paperback / Softback
ISBN-10 1474220851
ISBN-13 9781474220859
Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Visual Arts
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 9th, 2017
Print length 216 Pages
Weight 654 grams
Dimensions 23.00 x 19.10 x 1.70 cms
Product Classification: Fashion design & theory Sales & marketing Fashion & beauty industries
Ksh 5,750.00 Werezi Extended Catalogue

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The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.

The text features interviews and case studies from some of fashion''s biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Get The Fundamentals of Digital Fashion Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing PLC and it has pages.

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