The Future of e-Markets : Multidimensional Market Mechanisms
Book Details
Format
Hardback or Cased Book
ISBN-10
0521801281
ISBN-13
9780521801287
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 14th, 2001
Print length
262 Pages
Weight
536 grams
Ksh 9,900.00
Re-Printing
0 in stock
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Quality
Fast
This 2001 book combines economics and computer science to present the multi-billion dollar internet auction industry.
Dynamic pricing and on-line auctions are emerging as the preferred models for e-business. This multi-disciplinary 2001 book presents a framework of negotiation protocols for electronic markets. It was the first book to combine economics with computer science and the first to describe multidimensional auction mechanisms - i.e. automated negotiations on multiple attributes and/or multiple units of a product. In addition it summarises the introductory economics needed to understand electronic markets, and surveys the literature on negotiation and auction theory. Case studies include the trading of financial derivatives. For use in the design, implementation and upgrade of electronic markets, for researchers in: economics, information systems and operations management, computer science and all students of the e-commerce phenomenon.
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