The Future of Marketing : Critical 21st Century Perspectives
by
P. Kitchen
Book Details
Format
Hardback or Cased Book
ISBN-10
0333992865
ISBN-13
9780333992869
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 4th, 2003
Print length
196 Pages
Weight
395 grams
Product Classification:
Sales & marketingSales and marketing
Ksh 16,200.00
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Quality
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This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
Get The Future of Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
