The Future of Pricing : How Airline Ticket Pricing Has Inspired a Revolution
by
E. Boyd
Book Details
Format
Hardback or Cased Book
ISBN-10
0230600190
ISBN-13
9780230600195
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 7th, 2007
Print length
192 Pages
Weight
396 grams
Dimensions
23.60 x 16.40 x 2.10 cms
Product Classification:
Sales & marketing managementSales and marketing management
Ksh 8,100.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. This book is written for business professionals and students wanting to better understand the rapid growth of scientific pricing.
A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. Written for business professionals and students wanting to better understand the rapid growth of scientific pricing, the author draws upon his years of experience as Chief Scientist for a pricing software firm that has implemented over 250 pricing solutions with over 100 airlines and Fortune 500 companies. Using first-hand accounts, interviews, anecdotes, and examples, the book explores how leading companies have dealt with obstacles ranging from stubborn sales agents to overly zealous scientists to emerge as powerful, rational pricing organizations.
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