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The Future of Shopping
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The Future of Shopping : 2nd edition

Book Details

Format Hardback or Cased Book
ISBN-10 940148161X
ISBN-13 9789401481618
Publisher Lannoo Publishers
Imprint Lannoo Publishers
Country of Manufacture NL
Country of Publication GB
Publication Date Jun 30th, 2022
Print length 288 Pages
Weight 604 grams
Dimensions 17.80 x 24.50 x 2.10 cms
Product Classification: Sales & marketingRetail sector
Ksh 5,400.00
Werezi Extended Catalogue 0 in stock

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A revised and updated edition of an important book about retail trade strategies which addresses the questions of what brands and merchants can do to survive in a new, pandemic and post-pandemic world.
The award-winning retail handbook, The Future of Shopping: Where Everyone is a Retailer (2018 Management Book of the Year) is back in a new, updated edition. Since it was first published, we have experienced a pandemic, a digitization race, and the bankruptcy of numerous iconic shops. This one crisis year has meant more turnaround for the trade sector than an entire decade. This book addresses a new perspective on globalization, and the pressing questions of what brands and merchants must do to survive in this new retail landscape.

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