The Future of the Mass Audience
Book Details
Format
Paperback / Softback
ISBN-10
0521424046
ISBN-13
9780521424042
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 29th, 1991
Print length
220 Pages
Weight
361 grams
Dimensions
22.80 x 15.20 x 2.60 cms
Product Classification:
Media studiesPolitics & government
Ksh 5,850.00
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This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study asking whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience.
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