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The FVS Atlas
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The FVS Atlas : Flexible Visual Systems from (almost) all over the world

Book Details

Format Paperback / Softback
ISBN-10 9887684597
ISBN-13 9789887684596
Publisher Viction Workshop Ltd
Imprint Viction Workshop Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 5th, 2025
Print length 288 Pages
Weight 1,010 grams
Dimensions 19.40 x 25.20 x 2.40 cms
Product Classification: Graphic design
Ksh 6,300.00
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Explore the evolving landscape of brand identity design in The FVS Atlas. This follow-up to Dr. Martin Lorenz’s 2021 book expands on his foundational principles with adaptable, system-based design approaches, drawing from his expertise and extensive doctoral research at the University of Barcelona. Dive into the work and insights of over 100 leading designers, real-world examples, and four in-depth case studies through this essential resource for creatives seeking innovative ways to craft impactful brands that resonate better. This comprehensive point of reference for creative, flexible brand applications will round out your design library as it offers a timely look into new branding design trends and the future of flexible identities.

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