The Genome Incorporated : Constructing Biodigital Identity

With rich case study material drawn from the UK, USA and Australia, The Genome Incorporated explores the new forms of technological control, new kinds of subjectivity and new sites of resistance and reconfiguration which accompany the opportunities that genomics promises for science and society. Examining the incorporation and resistances to genomi

The Genome Incorporated examines the proliferation of human genomics across contemporary media cultures. It explores questions about what it means for a technoscience to thoroughly saturate everyday life, and places the interrogation of the science/media relationship at the heart of this enquiry. The book develops a number of case studies in the mediation and consumption of genomics, including: the emergence of new direct-to-the-consumer bioinformatics companies; the mundane propagation of testing and genetic information through lifestyle television programming; and public and private engagements with art and science institutions and events. Through these novel sites, this book examines the proliferating circuits of production and consumption of genetic information and theorizes this as a process of incorporation. Its wide-ranging case studies ensure its appeal to readers across the social sciences.