The Geometry of Strategy : Concepts for Strategic Management

Keidel’s work offers a framework for integrating strategic planning and strategic thinking that takes advantage of the strengths of both. The key to this work is his application of various geometries – 2X2 matrices and triangles – that help leaders and strategists in organizations create a structure for their thinking and planning.

"Brilliant and timely. Keidel has written a thought-provoking book that provides a useful methodology for strategic thinkers wrestling with complex organizational issues." Alexander McCloskey, Former Vice President of Labor Relations, Lockheed Martin Corporation

"Only someone with Keidel''s wisdom and experience in strategic management could write a book like this. It is well-informed and well-documented. Its writing style is sparse and elegant. I view the book as a genuine contribution to management theory and practice, not a synthesis of what already has been written. It is targeted primarily to senior managers and professional consultants, but scholars and graduate students will appreciate it too." Gerald I. Susman, PhD, Emeritus Klein Professor of Management, The Pennsylvania State University

"Bob Keidel has taken a novel and enlightening approach to Capture the challenges business leaders are facing today in a complex and ever changing lands Cape. His analogy to geometric shapes as a way of articulating strategic thinking adds another dimension; worthwhile reading for both the practitioners and academics. Raj Gupta, Former Chairman and CEO, Rohm and Haas Company"