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The Ghosn Factor
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The Ghosn Factor

Book Details

Format Paperback / Softback
ISBN-10 0071825932
ISBN-13 9780071825931
Publisher McGraw-Hill Education - Europe
Imprint McGraw-Hill Professional
Country of Manufacture US
Country of Publication GB
Publication Date Jan 16th, 2014
Print length 128 Pages
Weight 152 grams
Dimensions 20.30 x 12.80 x 0.80 cms
Product Classification: Management & management techniques
Ksh 2,900.00
Werezi Extended Catalogue 0 in stock

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In 1999, Nissan's market share was plunging, and the company was billions in debt. Carlos Ghosn's implementation of his "Nissan Revival" created record profits-and made him a business legend around the world. This book examines the life, works, and words of Carlos Ghosn.

Get inside the mind and the methods of one of the most innovative leaders in the world-and learn to emulate his success

In 1999, Nissan''s market share was plunging, and the company was billions in debt. Carlos Ghosn''s successful implementation of his “Nissan Revival” created record profits-and made him a business legend around the world. Now the CEO of both Nissan and Renault, Carlos Ghosn is a management icon everyone wants to understand.

The Ghosn Factor, examines the life, works, and words of Carlos Ghosn, exploring what principles guide him, what goals drive him, and how he has succeeded where other CEOs have failed.


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