The Glitter Plan : How we Started Juicy Couture for £200 and Turned it into a Global Brand
Book Details
Format
Paperback / Softback
ISBN-10
1592409350
ISBN-13
9781592409358
Publisher
Penguin Putnam Inc
Imprint
Gotham Books
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 19th, 2015
Print length
256 Pages
Weight
220 grams
Dimensions
13.60 x 20.40 x 1.80 cms
Product Classification:
MemoirsEntrepreneurshipTextile industries
Ksh 2,900.00
Publisher Out of Stock
0 in stock
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Secure
Quality
Fast
While working together at a LA boutique, Pamela Skaist-Levy and Gela Nash-Taylor became friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela''s one-bedroom Hollywood apartment with £200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends'' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for £50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
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