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The Global Business Handbook

By: Mark J. Hooper (Author) , David Newlands (Author)

Manufacture on Demand

Ksh 22,800.00

Format: Hardback or Cased Book

ISBN-13: 9780566087479

Publisher: Taylor & Francis Ltd

Publication Date: Jan 28th, 2009

Weight: 1456 grams

Dimension: 24.60 x 17.70 x 4.20 cms

Category: ECONOMICS

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The Global Business Handbook is based on the structure of the very successful IA0/00SEG International School of Management's programme on international management. Concentrating on the big developments that are currently happening internationally, the book considers how managers operating in the global business landscape must change what they do to create advantages and remain competitive.

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