The Global Corporate Brand Book
by
M. Morley
Book Details
Format
Hardback or Cased Book
ISBN-10
1403996636
ISBN-13
9781403996633
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 14th, 2009
Print length
230 Pages
Weight
520 grams
Dimensions
23.90 x 16.70 x 1.90 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 9,900.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Quality
Fast
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Get The Global Corporate Brand Book by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has pages.
