The Global Environment of Business : New Paradigms for International Management
Book Details
Format
Paperback / Softback
ISBN-10
1412950287
ISBN-13
9781412950282
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 17th, 2010
Print length
320 Pages
Weight
562 grams
Dimensions
25.20 x 17.90 x 1.70 cms
Product Classification:
Business strategyInternational business
Ksh 28,450.00
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A truly international perspective that integrates both market and nonmarket analysis concisely.
This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm′s profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability.
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