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The Global Football Industry

By: USA) Zhang James J. (University of Georgia (Author) , USA) Pitts Brenda G. (Georgia State University (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780815360568

Publisher: Taylor & Francis Inc

Publication Date: Feb 8th, 2018

Weight: 646 grams

Dimension: 16.30 x 24.10 x 2.40 cms

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In recent years, football's status as "the world's sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.

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