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The Global Impact of Olympic Media at London 2012

By: (Edited by) Andrew C. Billings , (Edited by) Andrew C. Billings , (Edited by) Marie Hardin , (Edited by) Marie Hardin

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Ksh 7,300.00

Format: Paperback / Softback

ISBN-10: 1032931140

ISBN-13: 9781032931142

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 14th, 2024

Print length: 98 Pages

Weight: 453 grams

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This book examines the role of media in the 2012 London Summer Olympics. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. It was published as a special section of

This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings.

This book was published as a special section in Mass Communication & Society.


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