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The Global Sport Economy

By: Michel Desbordes (Author) , Pascal Aymar (Author) , Christopher Hautbois (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367151058

Publisher: Taylor & Francis Ltd

Publication Date: May 28th, 2019

Weight: 636 grams

Dimension: 24.10 x 16.20 x 2.30 cms

Category: ECONOMICS

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This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.

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