The Global Village : Transformations in World Life and Media in the 21st Century
Book Details
Format
Hardback or Cased Book
Book Series
Communication and Society
ISBN-10
019505444X
ISBN-13
9780195054446
Publisher
Oxford University Press
Imprint
Oxford University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 17th, 1989
Print length
240 Pages
Weight
449 grams
Dimensions
21.60 x 14.00 x 1.80 cms
Product Classification:
Philosophy of mindCultural studiesMedia studiesCognition & cognitive psychology
Ksh 13,850.00
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The premise for this book is the distinction between what the authors call "visual space", which is the left-brain, linear, quantitative reasoning tradition of the West, beginning with Plato and Aristotle, as against "acoustic space", which is equated to the holistic approach of the East.
This is Marshall McLuhan''s last book, written in collaboration with his longtime friend, Bruce Powers. It updates McLuhan''s landmark study, Understanding Media, which was published 25 years ago.^l^l The premise is the distinction between what McLuhan and Powers call Visual Space - or the left-brain, linear, quantitative reasoning tradition of the West beginning with Plato and Aristotle - as against what they call Acoustic Space - right-brain, qualitative, pattern-producing reasoning, the holistic approach of the East. They argue that with the advent of the "global village" - as a result of electronic communications - these two mind sets are "slamming into each other at the speed of light". In their words, "In the last half of the 20th century the East will rush westward and the West will embrace orientalism, all in a desperate attempt to cope with each other, to avoid violence. But the key to peace is to understand both these systems simultaneously".
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