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The Golden Age of Data
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The Golden Age of Data : Media Analytics in Study & Practice

Book Details

Format Paperback / Softback
ISBN-10 1032176431
ISBN-13 9781032176437
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture US
Country of Publication GB
Publication Date Sep 30th, 2021
Print length 300 Pages
Weight 436 grams
Dimensions 15.20 x 22.90 x 2.00 cms
Ksh 8,650.00
Werezi Extended Catalogue 0 in stock

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This book summarizes the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences, and more.

This book summarizes the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences, and more.


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