The Graphic Designer's Guide to Creative Marketing : Finding & Keeping Your Best Clients
Book Details
Format
Paperback / Softback
ISBN-10
0471293148
ISBN-13
9780471293149
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 22nd, 1999
Print length
224 Pages
Weight
412 grams
Dimensions
23.40 x 19.10 x 1.20 cms
Product Classification:
Graphic designSales & marketing
Ksh 13,850.00
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0 in stock
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The intangible and highly subjective nature of design services creates unique marketing challenges for the graphic designer. This user-friendly guide demonstrates how to tackle these challenges successfully, with complete step-by-step instructions for the development and execution of effective marketing plans and materials.
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