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The Graphic Designer's Guide to Creative Marketing

By: Linda Cooper Bowen (Author)

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Ksh 17,800.00

Format: Paperback or Softback

ISBN-13: 9780471293149

Publisher: John Wiley & Sons Inc

Publication Date: Mar 22nd, 1999

Weight: 412 grams

Dimension: 23.40 x 19.10 x 1.20 cms

Category: Graphic design

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The intangible and highly subjective nature of design services creates unique marketing challenges for the graphic designer. This user-friendly guide demonstrates how to tackle these challenges successfully, with complete step-by-step instructions for the development and execution of effective marketing plans and materials.

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