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The Green Transition of the Automotive Industry
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The Green Transition of the Automotive Industry : From Technological Sustainable Innovation to Mobility Servitization

Book Details

Format Paperback / Softback
ISBN-10 3031372026
ISBN-13 9783031372025
Publisher Springer International Publishing AG
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 28th, 2024
Print length 244 Pages
Ksh 28,800.00
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This edited collection offers deeper understanding of the green and digital transition in the automotive industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.

This edited collection offers deeper understanding of the green and digital transition in the automotive industry. It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario.  

The book firstly provides an in-depth overview of the strategic and managerial implications for automotive and mobility incumbent firms. Chapters describe how sustainable technologies have been changing over time and identify the challenges of the shift imposed by the new competitive environment, such as the so-called servitization of the industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.



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