The Greenhouse Approach : Cultivating Intrapreneurship in Companies and Organizations
by
Chitra Anand
Book Details
Format
Paperback / Softback
ISBN-10
1459742850
ISBN-13
9781459742857
Publisher
Dundurn Group Ltd
Imprint
Dundurn Group Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 21st, 2019
Print length
192 Pages
Weight
297 grams
Dimensions
22.80 x 15.20 x 1.70 cms
Product Classification:
Business innovationEntrepreneurshipOrganizational theory & behaviour
Ksh 2,900.00
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Quality
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Challenging the status quo, Chitra Anand's The Greenhouse Approach distils the author's research and experience in the technology sector, gained over more than twenty years, into a simple guide to how to shift corporate culture, identify the true agents of change within a company, and assemble top-notch teams.
To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation.
Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating.
The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.
Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating.
The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.
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