The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Book Details
Format
Paperback / Softback
ISBN-10
1398611050
ISBN-13
9781398611054
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 3rd, 2023
Print length
184 Pages
Weight
288 grams
Dimensions
15.60 x 23.30 x 1.30 cms
Product Classification:
Sales & marketing managementPublic relations
Ksh 4,600.00
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Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.
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