The Haier Model : Reinventing a multinational giant in the new network era
by
Cao Yangfeng
Book Details
Format
Hardback or Cased Book
ISBN-10
1911498622
ISBN-13
9781911498629
Publisher
LID Publishing
Imprint
LID Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 25th, 2018
Print length
302 Pages
Weight
588 grams
Dimensions
16.70 x 24.10 x 2.20 cms
Ksh 5,400.00
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An important insight into the success of one of the world's leading companies.
Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.
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