The Haier Model : Reinventing a multinational giant in the new network era

Name: The Haier Model
Brand: LID Publishing
SKU: 9781911498629
Price: 5400 KES
Availability: InStock
ISBN: 9781911498629

by Cao Yangfeng

Book Details

Format Hardback

ISBN-10 1911498622

ISBN-13 9781911498629

Publisher LID Publishing

Imprint LID Publishing

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 25th, 2018

Print length 302 Pages

Weight 588 grams

Dimensions 16.70 x 24.10 x 2.20 cms

Product Classification: Entrepreneurship Entrepreneurship / Start-ups Multinationals History of specific companies / corporate history

KSh 5,400.00

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An important insight into the success of one of the world's leading companies.

Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.

Get The Haier Model by Cao Yangfeng at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by LID Publishing and it has 302 pages.