The Handbook of Applied Communication Research, 2 Volume Set
Book Details
Format
Hardback or Cased Book
Book Series
Handbooks in Communication and Media
ISBN-10
1119399858
ISBN-13
9781119399858
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
SG
Country of Publication
GB
Publication Date
May 20th, 2020
Print length
1040 Pages
Weight
454 grams
Dimensions
1.00 x 1.00 x 1.00 cms
Product Classification:
Communication studies
Ksh 57,600.00
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An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approachedAddresses balancing scientific findings with social and cultural issuesDiscusses how and to what extent media can mitigate the effects of adverse eventsFeatures original findings from ongoing research programs and original communication models and frameworksPresents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.
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