The Handbook of Communication and Corporate Reputation
Book Details
Format
Paperback / Softback
Book Series
Handbooks in Communication and Media
ISBN-10
1119061237
ISBN-13
9781119061236
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
MY
Country of Publication
GB
Publication Date
Jun 5th, 2015
Print length
656 Pages
Weight
1,052 grams
Dimensions
17.40 x 31.90 x 3.00 cms
Product Classification:
Communication studiesMedia studiesBusiness communication & presentationPublic relations
Ksh 9,000.00
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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
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